Business

What I Learned From Talking to my Customers

I have just finished reading Competing Against Luck, a book that outlines the latest thinking in Jobs Theory. That theory is built on a simple premise which, according to Clay Christensen, is: “When we buy a product, we essentially ‘hire’ something to get a job done. If it does the job well, when we are confronted with the… Continue reading What I Learned From Talking to my Customers